Lisa Ching, MBA
Chief Marketing Officer
As Chief Marketing Officer of E.A. Buck Financial Services, Lisa Ching leads the firm’s national marketing strategy, brand development, lead acquisition, communications, and client engagement initiatives. She oversees digital marketing, advertising, public relations, content strategy, and call center operations while partnering with the executive team to support the firm’s continued growth and expansion.
Prior to joining E.A. Buck, Lisa held senior leadership roles at award-winning marketing and media agencies, where she developed integrated marketing campaigns for nationally recognized healthcare organizations, financial institutions, government agencies, and consumer brands. In addition to her corporate experience, Lisa and her husband were multi-location franchisee owners and operators which included previously failing locations in which she restructured into nationally top-producing franchise locations.
Known for combining creative strategy with data-driven decision-making, Lisa is passionate about building brands that earn trust, strengthen client relationships, and drive measurable business results. Her expertise spans brand strategy, digital marketing, communications, public relations, and business development.
Lisa earned her Master of Business Administration from Chaminade University and her Bachelor of Business Administration in Marketing from the University of Hawaiʻi at Mānoa, and is a Delta Mu Delta National Honor Society for Business member. She has been recognized as one of Pacific Business News’ Forty Under 40 and the Hawaii Jaycees Outstanding Young Person of the Year and has served in leadership roles with several community organizations throughout Hawaii.